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Content Curation

What is content curation?

Enterprise Content Managment (ECM)

Content curation tools

Content curation is the process of gathering, creating, and compiling information on a specific subject and presenting it to readers.

In fact, content curation is found almost everywhere on the Internet, on social media pages, RSS feeds, and even social bookmarking sites like Digg. It’s also an extremely useful tool for marketers, who can use curated content to increase the value whether for B2C or B2B marketing.

Importantly, content curation isn’t just about using other people’s content, as curation is often used to source topics, industry news, and ideas for creating unique content. Content curation applies to many parts of the Internet including social media platforms like Twitter, blogs, company websites, newsletters, and even picture sharing sites like Instagram.

​There are a lot of different CM tools so I will give you some examples.

  • Google Alerts – One of the most powerful free tools available, Google Alerts will send you emails based on specific keywords and topics. You can also follow companies, Google Plus pages, and YouTube accounts in your Alerts.

  • Google News Feeds – You can sign up for Google Feeds for email updates on specific topics. Just click the RSS button on the bottom of any topic page and sign up.

  • RSS – Most blogs offer some form of RSS, and signing up is easy. But, you still need an RSS reader. Options like Feedly, Digg Reader, Fever (not free, but shows ‘hot’ or popular content), and Feedbin all offer varying features, apps, and value.

  • Lists – Facebook and Twitter have options to create and use lists of people to follow their content. You can also add page and companies. This allows you to follow industry experts, other curators, and influencers to see what’s happening on social in your niche.

  • It – Content curation, sharing, and publishing in one app. Options range from free to Enterprise. The tool is extremely sophisticated and offers RSS, social media integration, news, and much more.

  • Storify by LiveFyre – Free to enterprise content curation and sharing, including blogs and social media, with sophisticated search and tools.

  • HooteSuite – HooteSuite is a valuable sharing and scheduling tool, but you can also use it to view and curate keywords and content from around the web, and then share it immediately with your followers in app

  • FlipBoard – Flipboard is an app that curates content for you on your phone based on topics you pick. It also offers previews, so you can decide if you want to share it without dedicating a great deal of time.

  • Microsoft Sway – Microsoft Sway is free to Outlook.com users and allows you to create pages and presentation like web based content using a mix of self created and curated content. It also integrates directly with web media, so you can add in snippets and full articles from around the web, playable videos and podcasts, and much more. It’s not widely adopted yet, but it offers a more interactive version of a newsletter, that doesn’t have to be hosted on your own website.

Powerpoint used in class: What is Content Curation?
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